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Located in the heart of Sydney’s bustling central business district (CBD), the Ivy Precinct is a vibrant hub of businesses, social spaces, and culture. Despite its popularity, the precinct faced significant sustainability challenges, threatening its alignment with Merivale’s ambitious 2030 net-zero targets. Partnering with NetNada, the Ivy Precinct set out to improve its environmental performance, focusing on reducing greenhouse gas (GHG) emissions and optimizing waste management.

The Challenge

As part of Merivale’s broader push toward sustainability, the Ivy Precinct was committed to adopting eco-friendly practices. However, accurately measuring and managing its GHG emissions and diverse waste streams proved complex. The precinct needed a comprehensive, data-driven analysis to pinpoint emission hotspots and identify areas for improvement. Without this clarity, achieving its net-zero goal by 2030 seemed increasingly out of reach.

NetNada’s Strategic Intervention

Recognizing the need for a robust, data-centric approach, the Ivy Precinct partnered with NetNada to devise a three-pronged strategy:

NetNada platform on Waste and Recycling analysis
NetNada Platform on Waste & Recycling Analysis

  1. Comprehensive Emissions & Waste Data Analysis:
    Leveraging NetNada’s platform, the precinct gathered and analyzed extensive data on GHG emissions and waste production. This detailed insight allowed the team to pinpoint critical areas of concern and prioritize interventions.
  2. Waste Stream Optimization:
    NetNada’s experts conducted a thorough review of the precinct’s waste management processes, uncovering significant opportunities to increase recycling and waste diversion. Key findings included:
    • 26,200 kg of mixed waste
    • 55,020 kg of organic waste
    • 13,100 kg of paper & cardboard
    • 10,480 kg of glass

These insights enabled targeted strategies to enhance recycling rates and reduce landfill contributions.

  1. Actionable Emission Reduction Insights:
    With a clearer understanding of the precinct’s carbon footprint, NetNada provided practical recommendations to cut CO2 emissions. From the 1,743 tonnes of CO2 emitted annually by the precinct’s waste, a reduction of 40%—equivalent to approximately 697 tonnes—was identified. This reduction matches the environmental impact of over 400 flights between Sydney and London, highlighting the substantial benefits of the intervention.
NetNada's data on Ivy's waste and carbon footprint

Results and Long-Term Benefits

The collaboration between NetNada and the Ivy Precinct delivered impressive outcomes, both environmentally and economically:

  • Improved Resource Efficiency:
    Streamlined waste management processes reduced environmental impact, with a marked increase in recycling and diversion rates.
  • Significant Carbon Reduction:
    Achieving a 40% reduction in CO2 emissions not only supported the precinct’s path to net-zero but also established a new benchmark for sustainability within the industry.
  • Enhanced Brand Reputation:
    By taking proactive steps to embrace sustainability, the Ivy Precinct strengthened its brand image, attracting eco-conscious customers and partners while setting itself apart in a competitive market.

Conclusion

The Ivy Precinct’s collaboration with NetNada demonstrates the power of data-driven solutions in addressing complex sustainability challenges. By leveraging NetNada’s expertise, the precinct is well on its way to achieving its 2030 net-zero targets. This case study highlights the critical role of innovative partnerships in fostering urban sustainability, offering a blueprint for other businesses to follow suit.

Learn more about our carbon management platform here.

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