At NetNada, we’re passionate about empowering companies to drive meaningful environmental change through accurate carbon accounting and insights. Our work with Yellowbox, a tech industry leader, underscores this commitment. In FY24, Yellowbox strengthened its sustainability practices and expanded its environmental impact reporting, marking significant progress in their journey toward reducing their carbon footprint.
The Challenge
As Yellowbox experienced growth in FY24, expanding its operations and supply chain, they recognised the need for a comprehensive understanding of their environmental impact. Their commitment to sustainability required accurate tracking across Scope 1, Scope 2, and Scope 3 emissions, especially as they onboarded 627 suppliers. As Yellowbox scaled, they needed to ensure their sustainability practices kept pace with their expanding footprint, focusing on areas where emissions had increased due to business growth.
NetNada’s Strategic Approach
To help Yellowbox meet its sustainability goals, NetNada provided a tailored approach focused on in-depth emissions reporting, supply chain engagement, and a framework aligned with global standards.
- Comprehensive Emissions Reporting:
Yellowbox’s FY24 Carbon Emissions Summary Report, covering July 2023 to June 2024, was a critical tool for transparency. The report accounted for:- Scope 1 (Direct Emissions): On-site fuel consumption and other direct emissions.
- Scope 2 (Indirect Emissions): Emissions from purchased electricity.
- Scope 3 (Other Indirect Emissions): Emissions across their supply chain, including professional services, transportation, and equipment.
- NetNada’s detailed analysis highlighted professional services and the use of machinery and vehicles as the largest emissions contributors, with postage and freight services also representing notable emission sources. These insights provided Yellowbox with a foundation for targeted emission reduction strategies.
- Framework Aligned with the GHG Protocol:
NetNada assisted Yellowbox in setting both organisational and operational boundaries using the Greenhouse Gas (GHG) Protocol. By defining these boundaries, Yellowbox gained clarity on which emissions fell under their control, ensuring accuracy and consistency in tracking their Scope 1, 2, and 3 emissions. This robust framework allowed Yellowbox to monitor changes over time and set realistic, impactful goals for emissions reduction. - Supply Chain Engagement:
Recognising that their expanding supplier network accounted for a significant portion of emissions, Yellowbox worked with NetNada to engage top suppliers in sustainability initiatives. By fostering a dialogue around sustainable practices, Yellowbox paved the way for collaborative emissions reduction efforts, amplifying their impact across the supply chain.
Results and Benefits
Through their partnership with NetNada, Yellowbox achieved substantial environmental and operational benefits:
- Enhanced Transparency and Accountability:
Yellowbox’s FY24 Carbon Emissions Summary Report provided a clear picture of their environmental impact, enabling them to hold themselves accountable to their sustainability goals. - Actionable Emissions Insights:
By identifying the key contributors to their carbon footprint, Yellowbox can now prioritize emissions reduction in areas with the most significant impact, such as machinery and freight services. - Stronger Supplier Relationships for Sustainability:
By engaging with top suppliers, Yellowbox not only reduced indirect emissions but also set an example for responsible business practices within their network, encouraging a shared commitment to environmental responsibility.
Conclusion
Yellowbox’s commitment to sustainability, coupled with NetNada’s support, reflects the power of data-driven decisions in reducing environmental impact. Through comprehensive carbon accounting, Yellowbox now has the tools and insights needed to navigate sustainability as they grow, setting a standard within the tech industry.
At NetNada, we’re proud to be part of Yellowbox’s journey, helping them make impactful strides toward a sustainable future. This case study exemplifies how NetNada’s expertise in emissions reporting and supply chain engagement can empower tech companies to manage their environmental footprint effectively and responsibly.
.png)
.png)
