In October, NetNada proudly joined over 1,200 sustainability and brand leaders at Sustainable Brands 2024 (SB’24) in San Diego, California. Over four days, the conference convened changemakers from top brands, nonprofits, and innovators to tackle some of the most pressing environmental challenges of our time, including waste reduction, circular economy strategies, and carbon footprint reduction. Here are NetNada’s top takeaways from the event and how we’re helping businesses drive measurable change.
1. Collaboration Is Key to Accelerating Sustainability
A core theme at SB’24 was the power of collaboration to spark breakthrough innovations for a sustainable future. Keynote speakers emphasized that a circular economy—one that prioritizes reuse, recycling, and waste reduction—requires cross-industry partnerships. At NetNada, we’re enabling businesses to create impactful partnerships across their supply chains and customer networks. Our platform empowers companies to share carbon data transparently and work together to reduce emissions, creating a ripple effect of sustainability across industries.
2. Certifications Are Essential for Building Consumer Trust
Today’s consumers are increasingly discerning, prioritizing eco-friendly products and trusting certifications as proof of a brand’s sustainability. According to insights from SB’24, certifications like B Corp, LEED, and ISO 14001 not only boost consumer confidence but also drive purchasing decisions. NetNada helps businesses meet these certification standards seamlessly, providing tools for tracking and reporting that align with top certification requirements, making it easier to communicate sustainability achievements to eco-conscious consumers.
3. The Circular Economy Focuses on Waste Reduction and Innovative Packaging
Packaging waste is one of the biggest environmental issues facing industries today. SB’24 featured new innovations, including compostable packaging made from seaweed, which offers a sustainable alternative to plastic. NetNada’s platform is designed to help businesses incorporate these innovations into their sustainability strategies, offering tools to track the lifecycle impacts of products and packaging. By supporting circular economy practices, we enable companies to reduce waste and engage customers in a journey toward zero-waste solutions.
4. AI-Driven Solutions Are Transforming the Path to Net Zero
AI is rapidly reshaping sustainability and enabling real-time carbon management. NetNada’s platform leverages AI to simplify the complexities of decarbonization, offering companies a powerful tool to track, measure, and act on their emissions data in real-time. As we witnessed at SB’24, AI isn’t just a tool—it’s the backbone of tomorrow’s sustainable businesses, helping companies accelerate their climate impact while driving operational efficiency.
6. Environmental Commodities Are Gaining Momentum in Corporate Sustainability
Environmental commodities, such as Renewable Energy Certificates (RECs), are now essential for reducing corporate carbon footprints and advancing sustainability goals. SB'24 highlighted how integrating RECs and other commodities into business practices can create significant positive impacts. NetNada’s platform includes tools for tracking these commodities, allowing companies to quantify the environmental benefits of their green energy investments and communicate their impact to stakeholders.
NetNada: Making Sustainability Achievable for Every Business
NetNada is committed to transforming sustainability from a goal to a measurable reality. Our AI-powered platform makes carbon accounting accessible and actionable for companies of all sizes, from small businesses to global brands. By providing real-time data and insights, we empower businesses to achieve their climate goals and make informed decisions on emissions reductions, certifications, and sustainable practices.
As NetNada expands in the U.S., we remain dedicated to democratizing sustainability, making it achievable and affordable for every business. We invite you to learn more about how NetNada can support your company’s journey to a greener future.
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